Where do our self-limiting beliefs come from?

When working with my clients and with myself, the one thing we always end up tackling is our self-limiting beliefs. They seem to always be lurking below the surface ready to pounce whenever we get excited about doing something new and radical. They’re quick to tell us we can’t, we shouldn’t, we don’t deserve to.

When doing a Tarot reading, there is nowhere for those self-limiting beliefs to hide. The Tarot has a way of shining a light on them so that there is no escape and we finally have the clarity to address them head-on. But where are they hiding the rest of the time?

The root of all our beliefs

Every belief we have, whether it’s about ourselves or about the world in which we live, is rooted in the subconscious. They are created by events we have experienced or witnessed reaching as far back as our very early childhood. These events may not even seem that significant at first glance, but they are the catalyst for the creation of these self-limiting beliefs.

A lot of the time we think we need to have gone through something shocking or traumatic for it to imprint or change the way we think, but that’s not true. There are so many factors that need to be taken into consideration when thinking about how an event has imprinted on you. Some things to consider are:

  • How old you were at the time, when we experience something in our very early years, our brains absorb it like a sponge, which is why therapists often start with your childhood and relationship with your parents.

  • Where you were emotionally at the time of the event. For example, say someone with low self-esteem was insulted about being single, those people will hold on to and absorb the effects of that event in a different way than someone who is very confident and has much higher self-esteem. People with lower self-esteem may be less likely to brush it off or allow it to pass them by.

  • Repeated experiences. If something keeps happening time and time again then the brain will start storing that away and keeping it as evidence for when a similar situation comes up. This can often happen when fear, embarrassment or trauma is involved and is something that CBT therapy addresses directly.

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There is one grand lie – that we are limited. The only limits we have are the limits we believe.
— Wayne Dyer

How can we dig out these beliefs to analyse them?

Trying to reach the subconscious on your own can be difficult because the subconscious is where your mind puts the things it doesn’t want you to consciously think about. It’s a bit like your conscious mind rocks up at an exclusive VIP club and then is instantly turned away by the bouncer. Your mind doesn’t want you to venture there.

Tarot is a great tool for accessing the subconscious mind because it forms a pane of glass between the conscious and the subconscious. You’re being supported and guided through the hidden world of the subconscious, rather than being left alone to wander into places you may not want to go. The cards reflect back to you what is happening in the subconscious so you can see what is going on from a safe distance. This means the mind puts up less of a fight to keep things from you because it feels safer.

Meditation is also a great way of relaxing and opening up the subconscious. It encourages the mind to loosen its grip and allows you to move through its many levels unencumbered. It can however take a bit of practice to be able to go deep enough, but finding a meditation teacher or following a guided meditation can make things a little easier.

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We learn our belief systems as very little children, and then we move through life creating experiences to match our beliefs. Look back in your own life and notice how often you have gone through the same experience.
— Louise Hay

Why do we need to address self-limiting beliefs?

Often these self-limiting beliefs are stopping you from reaching your full potential or keeping you from doing something that would be life changing. To be able to keep growing, keep living to our fullest and always expanding our awareness and perspectives, we have to tackle the things that are keeping us in place, which is often these self-limiting beliefs.

Some limiting beliefs are harder to face than others and its ok to put some of them aside if you don’t feel fully ready to tackle them. Like I said at the beginning, these beliefs can sometimes be rooted in trauma, so it’s best to pull at those when you have professional support such as a counsellor or therapist.

For those beliefs that are less sensitive, booking Tarot readings or exploring self-divination can be a great way to start the work. I’m always happy to help guide people through their journey of self-discovery, so if you’d like to work 1:1, fill in my Tarot booking form here.

Witchness Volume 2: Time to grow

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It’s finally here, Volume 2 of Witchness digital magazine and this time we’re focusing on growth and expanding our knowledge, understanding and perspective. With spring comes a chance to start to focus on personal growth and watch as we blossom alongside the world around us. Witchness helps you to take action and think about things in a new way, so you can blossom into the person you were always meant to be.

In volume 1, we were focusing on starting fresh, especially after the circus that was 2020. We looked at things like business strategy, cleansing old stagnant energy and creating new and more positive habits for 2021. In volume 2, we start to build on those things and look at learning more about esoteric tools and concepts that can help us grow and develop, both as a human and as a business owner.

Witchness Magazine was always made to not only be a source of motivation for spiritual and creative entrepreneurs but to also help give you guys the esoteric and metaphysical tools you need to stay grounded, take care of your spiritual and emotional wellbeing and think about your work and life in a more balanced way. This volume is packed full of articles that start to really dive into concepts that you may have heard about in passing, that you may not have a full understanding of. It aims to help more with your spiritual development, which is increasingly important in a hustle-focused and overworked society.

So, join me on this spring journey of growth and self-development and grab your copy of Witchness Magazine volume 2!


Tools to help you create a better work/life balance

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I love my jobs, I have two in total, one of them being The Self-Care Emporium, so I have no problem spending all my time at my laptop tapping away. I can spend hours on Canva working on Witchness magazine or writing endless blogs and emails for you guys. However, I also know that if I allow myself to indulge in this workaholic behaviour, I’ll fall deep down the rabbit hole and plunge into burnout and business fatigue.

I don’t see any reason why, as a solo business owner, you can’t work hard and relax hard (is that an oxymoron?). If I found that I was just as stressed and overworked as I have been in previous full-time office jobs, then what would be the point in me pursuing this self-employed life? I know that in order to make my business and freelance work worth it, I have to have a personal life that is just as fulfilling. Plus, I enjoy my work, even more, when I’m fully rested, recharged and loving life!

Blog recommendation: Finding Moderation as an Entrepreneur

When it comes to practically managing your work and life, things can get a little messy. So, I’ve put together some of the things that I use, as a solo business owner, to help me create a healthy work/life balance.

Podcast walks

I always tell you guys to get out in nature and go for a walk, but I know that some of you might find the idea of just walking around extremely dull. I get it, I do too sometimes. However, this can also be the perfect time to catch up on your favourite podcasts. Recently I’ve been listening to my friend Victoria’s The Manifestation Collective Podcast, Philosophize This! (this did nearly give me an existential crisis in the park though), Duolingo Spanish Podcast (I’m learning Spanish on Duolingo btw) and Spit or Swallow, which I promise is a comedy podcast around wine tasting with comedians and nothing untoward.

The podcasts you choose don’t have to be educational or inspirational, they can just be podcasts that make you laugh or make you feel better about the world. You don’t have to always be learning or improving yourself, but if you wanted to use this time to do just that, go right ahead.

Getting serious with hobbies

Over the course of the pandemic, most of my disposable income has been spent on trying new hobbies, from candle making to painting. I also started to do something I’ve been saying I’ll do for literally years, learn a language. Although I’ve tested out a lot of hobbies, the two that have really stuck with me are painting and learning Spanish. I decided that I may as well commit to them seeing as I had a lot of time to do so. Since starting, I’ve managed to make time every day to sit back and just enjoy messing about on Duolingo or sitting in front of a blank canvas and slapping some paint on it to see what appears.

I’ve found that setting myself some hobby-based challenges has been a great motivator for finding some ‘me time’. I set myself a goal to create five original pieces of artwork before the end of the year, something I’ve already nearly achieved. Even if your hobby is a love of films or reading books, set yourself some goals to aim for and see how easily you’ll find time for it.

If you can get serious about even one hobby, you’re already on your way to creating a much healthier work/life balance. After all, life is about doing what we love as much as it is about loving what we do. Here are a few resources to help you find a brand new hobby you love:

  • Duolingo – A super fun way to learn a new language

  • Centre of Excellence – They have loads of amazing online courses and always do promo codes to get courses for just £29 or less. These guys are great if you’re interested in metaphysical or spiritual woo stuff.

  • Udemy – An online learning platform that offers free and paid courses across loads of subjects, they always have a new student offer on and this was the first place I took a tarot course!

  • YouTube – That little website, you might not have heard of it. I’ve learned so many new skills from YouTube and you can always find someone that has done a free tutorial on the new hobby you want to try.

Blog recommendation: Is your business your life’s purpose?

Official meal times

When I worked in a full-time 9-5 I would very often just sit at my desk and eat breakfast and lunch. When I started working from home though, I decided that if I continued to do that, I would undoubtedly develop cabin fever in my tiny box room office. So, I decided that no matter what, I’d eat breakfast before sitting down at my desk and always go downstairs for lunch. I also make sure to take a full hour or longer for lunch, if I need a bit of extra break time.

This helps to break the monotony and refresh my focus for the rest of the day. It also means that I know when it’s time to work and when it’s time to unplug for a bit and just chill. It sets clear boundaries that are easy to maintain day after day.

Work & life TBR piles

Every year I set myself a reading goal, I never actually reach it but I set it anyway. Usually, I prefer to read fiction, but recently I’ve been getting a lot of business-related non-fiction books and adding them to my already huge TBR pile. I decided, that I would set time aside during my workday to read one of these business books and then as soon as I log off for the day, I read the fiction book of my choice.

I read for escapism primarily, so I prefer not to read books that remind me about work or anything work/real-world related in my down-time. Doing this also helps me to divert my thoughts away from what I’ve been doing during the day. Because I love my job as much as I do, I can easily start planning and strategising when I should be relaxing. Working doesn’t always take place at a desk, sometimes it occurs in the mindset we choose to invite in that moment.

Dream time

How often do you set time aside to just dream about life, plan for the future or think about what you want to get out of your time on this planet? Some people call it a distraction or daydreaming, but I love setting some time aside to just allow myself to think about the big picture. Create a vision board, spend some time on Pinterest planning what destinations to visit, new craft projects to try out. Set yourself some personal goals or bucket list items.

Being able to sit back and visualise the life you want to live doesn’t just help to lift your mood, but it can also help you better understand the direction you want to take your work. This dream time is beneficial for all areas of your life, so give yourself permission to just relax and think about your own life and desires.

Work/life balance doesn’t just come to those who wait, it’s also not a given when you choose to create a solo business. You have to work at it, understand your values and what you need to prioritise. There is a discipline in being a business owner, both in getting yourself to put the hours in and also getting yourself to take a break. Make sure you do something this week to create more of a work/life balance and start enjoying the benefits of self-employed life a little more.


Is your business your life’s purpose?

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Yes, I will be the first to admit that this post is very much inspired by the new Disney movie Soul (2020), which seems to follow a new Pixar trend in causing an existential crisis in adults and children alike. However, the themes of Soul was already on my radar and have been for quite some time.

As someone who grew up with boomer parents, the attitude towards work and job security was that you worked to get as much money as possible, to be able to pay for a roof over your head and food in your belly. The idea that you would strive to find a job that actually made you happy was a fantasy. Only those that were born into wealthy families were afforded such a luxury.

As a millennial, my own attitude towards work is very different. I’m not naive to the fact that a lot of people don’t have the luxury of saying no to a job they won’t enjoy, but that doesn’t mean I don’t believe they can’t want it and have it be a genuine and realistic hope. However, there is an issue when it comes to those that want to start a career because they feel like they were called to do it, or that it is there life’s purpose. There is a philosophical conflict somewhere embedded in this way of thinking and I wanted to see if I could unpack it a little more here.

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Life isn’t about finding yourself. Life is about creating yourself.
— George Bernard Shaw

What are the pros of thinking your career is your life’s purpose?

Let’s start with the positives of this approach to work. For one, it means that you’re putting your own happiness first and you’ve realised that in order to keep your vibes high, you need to do work that actually means something to you on an emotional level. This way of thinking has given the world a lot of indispensable people. There are some essential vocations that can only be done by those that feel they were called to do it, such as doctors, nurses, firefighters and other essential personnel.

This dedication can give you passion, motivation and a drive like nothing else. It can give you a purpose in life and give you a sense of self that other things might not be able to. It can help you feel like you’re always moving through life and not wasting a single moment, but the main thing is that it gives you a sense of control. Freedom in knowing that you are the one in the driver’s seat and the choices you’ve made and continue to make are serving a higher purpose. When we declare our career our life’s purpose, we may feel:

  • Like we’re making the most out of life

  • Like we’re leaving our mark on the world

  • Like we’re helping our fellow man

  • Like we have complete control over our own destiny

  • Like we are being watched over by a higher power

  • Like we have the support of the universe and things will work out in our favour

It all sounds great, right? Well, it’s a very thin line you walk when you declare your career or vocation as your life’s purpose. If you lean too far into it, you’ll start to notice more negatives than positives creeping into other areas of your life. You may even start to put too much faith into your self-proclaimed prophecy and forget that the world is not that black and white.

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If you don’t know where you’re going, any road’ll take you there
— George Harrison

What are the cons of thinking your career is your life’s purpose?

Now I’m not saying you can’t feel like you’re called to do a type of work without risking your grip on reality. What I do want you to keep in mind are the pitfalls of thinking about your career in this way.

I love what I do, I love getting up in the morning and working on Witchness Magazine, writing up tarot reading reports and posting off orders around the world, but do I think I was always meant to do it? Probably not. I do think I was always going to be an entrepreneur of some sort. I’ve always been a workaholic when it came to things I felt excited and passionate about. I enjoyed doing it, so why not do it all the time? This is something that many people who declare their work their life’s purpose fall into. They have such a strong connection with it that it completely occupies their conscious mind. They are unable to pull themselves away, even when they have nothing left to give.

Let’s circle back to talking about Soul for a second. The idea of the film (as I understand it, it’s open to interpretation) is that no human being is born with an overall purpose for their life. They aren’t thrown into this world with an end goal in mind. The purpose of life is unknown and it’s something humans have been trying to figure out since the beginning of time. We all want to know why we’re here, what we’re supposed to be doing. It’s a bit like starting a new job without an orientation or job description, you’re just left to figure stuff out for yourself, that’s life.

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To empty the heart does not mean to not love. On the contrary, true love, as God intended it, is purest when it is not based on a false attachment.
— Yasmin Mogahed, Reclaim Your Heart: Personal Insights on Breaking Free from Life’s Shackles

Economy, business, money and materialism are all man-made things, so even if we were put on this planet for a specific reason, it wouldn’t involve any of those. They are just the parameters that have been created by civilisation, to give us a sense of direction and purpose. Basically, we couldn’t figure out the meaning of life, so we created one from scratch.

More often than not, the drive and sense of purpose we feel for something is our passion. It’s not a divine call to take a specific road in life, it’s a desire to take that road. We have free will and we have a choice around which paths we choose to tread.

If we label our career as our life’s purpose, then we place it above all other things. We value it above other aspects of life such as health, hobbies, interests and personal growth. We crown it as the sovereign of our lives and all decisions we make are to appease the sovereign, but that means we can effectively become a slave to it. We become blind to anything that lies outside the realm of our vocation.

Work is not and should never be your main reason for living, no matter how much you love doing it. Like Allen Saunders once said, “Life is what happens to us while we’re busy making other plans.“.


Never be afraid to fail

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If there’s one thing an entrepreneur knows well it’s failure. To be honest it’s an inevitability that comes with choosing to build a unique, soul-purposed business. You’re charting new territory and a lot of the time, making it up as you go along. For the first two years of any business, you’ll spend a huge chunk of time just testing what works and what doesn’t.

This experimentation stage is what helps you build and grow your business. Nobody comes straight out the gate with everything figured out. Even if a business appears to have been successful from the get-go, looking in from the outside you have no idea how many failed launches, terrible straplines or awful looking websites the owner went through before they finally settled on the finished version.

Try, fail and try again

I had the idea for The Self-Care Emporium in 2019 while I was living and working in New Zealand. I was thousands of miles away from home, barely knew anybody and preparing to return to the UK with no idea of what I wanted to do, other than knowing I didn’t want to work for someone else.

Since then, I’ve been through countless branding iterations, started to create multiple products and courses that never made it to the light of day. I’ve tried handmaking products to sell, importing products, offering coaching then deciding against it and taking it off my website. I’ve tried various different social media strategies and techniques that have failed miserably and paid for advertising that flopped and lost me money. With all those fails though, I learned how to improve. I learned what does work, what’s worth my time, what is worth investing in. Even now I’m still learning and I hope I continue to, no matter how old my business gets.

Failure leads to growth

The sting of failure only lasts for a moment and how you deal with it depends on your own perspective on what it means to fail. Often, it’s simply the embarrassment of failing that keeps us from taking risks, we don’t want others to know that we’ve failed.

That is especially true for entrepreneurs. Our businesses are our babies and we don’t want to prove the haters or non-believers right. We don’t want to show that we couldn’t make it work. So how can we get around that? We keep going, we keep moving forward, learning from our mistakes, understanding why our failures happened and how we can prevent them from happening again. Nothing makes bitter people angrier than when you refuse to give up and don’t allow your setbacks to stop you from achieving amazing things.

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I have not failed. I’ve just found 10,000 ways that won’t work.

— Thomas A. Edison

Think about your own failures in life and work, how have you moved past them? Was the fear of failure worse than the actual failure itself? We can often resort to chaos thinking when taking a risk and it makes things seem like the end of the world even when it’s not, so when you’re worrying about failing, try and think about what the worst outcome could be and be realistic about it. You’ll usually realise that even if things go wrong, there are multiple ways you can rectify your situation or recover from whatever failure comes your way.